Richard Bartrem – How WestJet Competes with Culture

On August 11th, Richard Bartrem speaks to Ivey MBA students about how WestJet’s culture of responsibility and cooperation is used in the highly competitive airline industry as a source of competitive advantage.

Check out the blog post for the Ian O. Ihnatowycz Institute for Leadership here.

Image with caption: "The Boeing 737 MAX (CNW Group/WestJet)". Image available at:

Image with caption: “The Boeing 737 MAX (CNW Group/WestJet)”. Image available at:

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